Category Archives: Media Attention

MEDIA ADVISORY: CUPE Members walk the line in solidarity with Coca-Cola workers – Press Release – Digital Journal #cokestrike #solidarity

HUGE Shout out to CUPE!  Thank you!  #solidarity

MEDIA ADVISORY: CUPE Members walk the line in solidarity with Coca-Cola workers – Press Release – Digital Journal.

BRAMPTON, ONTARIO–(Marketwired – July 15, 2013) – Members of the Canadian Union of Public Employees (CUPE) Ontario will hold a solidarity picket and barbeque to support striking Coca-Cola workers in Brampton tomorrow.

“These workers are taking a stand for fairness at work,” said CUPE Ontario Secretary-Treasurer Candace Rennick, who will host the solidarity picket and barbeque. “Coca-Cola workers are walking the picket line to protect pensions for the next generation of workers, to stop the contracting out of good jobs and to ensure workers have the opportunity to move from temporary to full-time work. CUPE Ontario members join them in demanding this corporation, which makes billions in profits each year, respects workers.”

More than 700 workers at the Coke bottling facility in Brampton, members of CAW Local 973, have been in a legal strike position since midnight on June 27.

“It is outrageous that profitable corporations, like Coke, continue to demand that workers sacrifice retirement income security and access to full-time jobs just so they can pocket even bigger profits. It’s time to turn the tables and stand up for good jobs, for our children’s future and for our communities.”

CUPE is Ontario’s community union, with more than 240,000 members providing quality public services across the province. CUPE Ontario members are proud to work in social services, health care, municipalities, school boards and universities.

Craig Saunders
CUPE Communications

Coke posts its wish list for locked out worker’s behaviour #cokestrike

Thing is, our guys are pretty classy.  Nice try, Coke.  They’re not a mob.  They’re decent, hard-working folks who would like to go back to work with a fair deal.  That’s all.

Photo credit: Mark Cameron

Wish list


Let’s talk ‘Typical Behaviour’ for a giant mega-corporation putting profits before people, shall we?

  • Manipulate the message, use your giant budget to lie to the public rather than deal fairly with your workforce
  • Demand concessions from workers despite billions in profits
  • What you can’t lie about, ignore
  • Hire undertrained ‘scabs’ and throw them to the wolves – now you’ve victimized TWO groups of workers
  • Lock out workforce rather than negotiate a fair deal – then tell everyone THEY are the bad guys

Don’t bother, Coke.  Until there’s a fair deal, WE’RE NOT BUYIN’ IT!

Got it?




What we’re up against. #cokestrike

The Coca-Cola Case Trailer – YouTube.

Don’t let that shiny red veneer fool you.  Coke, as one of the infamous  6 Companies That Own Everything, is enormously profitable.  They don’t need to squeeze a few more pennies in profits off the backs of hard working employees.  They are choosing to.  Coke is also enormously powerful.  With a brutal history in dealing with its labour relations worldwide.

All the feel-good media in the world can’t change the fact that this corporate monster is profiting off the backs of its workers.  Needlessly. Coke is a popular product.  Coke can afford to give workers a fair deal and still be enormously profitable.  In their position they could be RAISING the bar for employers everywhere, reaping huge profits AND still being socially responsible.  So why don’t they?

Because they don’t WANT to.

Instead, they are using their position of power to help eliminate the middle class.  Eroding pensions and benefits in a series of deals that become progressively worse for each generation of new employees.  Help stop the race to the bottom, and reverse the corporate mindset that puts profits before people.  Demand a fair deal for coke workers.

For ALL workers.

Striking Coca-Cola workers bring protests to Kitchener – Kitchener-Waterloo – CBC News #cokestrike

Striking Coca-Cola workers bring protests to Kitchener – Kitchener-Waterloo – CBC News.

A number of employees from the Coca-Cola bottling plant in Brampton who live in Waterloo Region have set up picket lines in various parts of Kitchener.

On June 27, over 700 members of the Canadian Auto Workers (CAW) Local 973 employed at the Brampton facility went on strike. The union says that the company is asking for a large list of concessions from workers, meanwhile its net profit for 2012 was $9 billion.

About 40 workers commute to the plant from Kitchener and Cambridge.

Jim Saunders, a strike captain leading a demonstration outside Kitchener City Hall, says the list of concessions Coca-Cola is asking for include the elimination of pensions for all new hires and the outsourcing of certain jobs.

“We’re trying to protect those things that were agreed on in past contracts that they want to rip apart,” said Saunders.

Erika Mozes, the director of public affairs and communications with Coca-Cola, could not comment on the specifics of what is being negotiated between the company and the union.

However, she said that while Coca-Cola respects the union’s decision to strike, the company feels the action was unfortunate and unnecessary.

“We recognize the importance of offering competitive compensation and benefits to our employees and their families, we know that’s the right thing to do,” said Mozes. “But we also have to look at our operations, and how we can insure that they are in line with what our shareholders are looking for as well.”

Mozes added that any disruptions to Coca-Cola product distribution is expected to be limited by the strike action.